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Ashley On - Mushrooms for Brain Health with Chris & Joe Claussen from FirstPerson - ROUGH Transcript

Hello and welcome to the show. Today's show is with Chris and Joe Clausen of First Person. First Person is a functional mushroom company focused on lion's mane, reishi, cordyceps. They've got some great supplements that are designed to fit into your daily routine. And what I liked about the story is these gentlemen are doing this because their father and their grandfather both passed away of Alzheimer's. And so after doing lots of research and finding out that they too are at risk of Alzheimer's genetically, they decided to do something about it. And they started a functional mushroom company, given all the major benefits and support for brain health that come from lion's mane, reishi and cordyceps and other mushrooms. And so you guys at the show know that I'm a big fan of functional mushrooms. It's really exciting to talk to these guys and their altruistic story of what they're doing to try to help educate people that are concerned about early dementia or Alzheimer's that there are supplements, there are ways that you can eat and change your routine in order to better support yourself as a defense against these debilitating aging conditions. So anyway, I hope you enjoy the show with Chris and Joe Clausen from First Person.

As always, today's show is brought to you by Packed with Life mushroom tea, delicious tea providing immune support, all day decaf energy and brain health. Just a hint of cinnamon and ginger as a flavor. I love it over ice and drink it all the time. It's great hot too, if you like that. But I mean, it is getting that time of the year where hot tea is coming back. But for me, it's always good to have in a water bottle on the go over some ice, making sure that I'm being healthy with my immune support. And I don't do caffeine. So the decaf energy is really important to me, as well as the brain health aspects of lion's mane and the other mushrooms that are present. So get yours today at or on Amazon. If you want to go to, you can use code Ashleyon and that'll give you a 20% savings and free shipping. Have a great day. Hope you enjoy the show.

Welcome Chris and Joe Clausen. How are you doing today? Great.

Doing great. Thanks for having us.

Thanks for joining. I'm excited to talk to you guys. Did I get the name correct, Claussen?

It's pretty close. Claussen, Claussen. However you like to say it. Well, thank you guys very much for joining the show. For listeners, Chris and Joe are the founders of a company called First Person. And we'll talk a lot about that hopefully throughout the focus of this show. Before we get into that, I would love to just know a little bit about the background for each of you guys. You're brothers, but if you could tell our listeners a little bit of background on yourselves. And I don't know who wants to go first.

Sure. I'll go first (Chris). We're brothers and the background is we grew up, I guess, the relative background and pretty much the way anybody of Gen Xers grew up with the standard American diet and standard American lifestyle. We ate good. Our mom cooked for us and we had good healthy food, but for the most part. But there's a lot of things that we just didn't know back then that can lead to problems as you get older. Which is one of the reasons that why we're here for brain health. But grew up, we both went to college at the same college together and then kind of split ways as we were young adults. Joe went off to Australia. I lived in different places throughout the West and was a commercial photographer and video production guy. And then, you know, slowly due to our father and grandfather's venture into Alzheimer's and dementia, we started becoming real serious about brain health and the science behind brain health. And we teamed up to help solve that issue for ourselves and help make it easier for other people.

Awesome. Joe, anything you want to add? Yeah. Yeah. So as Chris mentioned, I, you know, Chris was doing his businesses and then I was off I was a lecture Yacht captain for a large part of my career and then went into small businesses in Australia around the in the boating industry. But then as we kind of did the deep dive into brain health, when dad started going downhill, our grandfather also had Alzheimer's dementia. We saw that as kids and saw how it affected everybody. And then, you know, even as little kids, we recognize I just remember dad saying, Oh, really hope I'm never like this. You know, don't let me get like this. And it's like, you know, there we were when he's 65. He started losing his ability to find his way home. You know, it's quite young, right? 65 is not that old. It's a big, you know, like, eye opener for Chris. I'm like, Oh, my gosh, grandpa had it, dad's got it. How can we help him? How can we help ourselves for the future? And then as we learned more, it's like, Oh, my gosh, there's just so much information that needs to be disseminated out to people about just basic health things that they can do to look after their brain, which that led us down the path of functional mushrooms, and eventually psychedelic mushrooms as well for brain health.

Wow. So thank you for sharing that. I'd love to know a little bit more about your grandfather and your father's if you would share I mean, my I'll start a little bit with my experience with Alzheimer's, my great grandfather, when I was a young child, we grew up right across the street from from him, right. And so I was his his buddy, and we played together and did work around the farm a lot. And you know, and then all of a sudden he got at that time what they were calling hardening of the arteries. And then, you know, very rapidly didn't know who I was right. And then it was just like, holy cow, this is just very traumatic for the whole family. You know, and then my grant, my great, this is my great grandfather, I should say. And he and my great grandmother then took care of him, right, because that's what you do. And he ended up living for, geez, probably eight to 10 years, you know, in a basic incapacitated state, you know, and with she taking care of him, and, you know, he finally passed away. And you know, she died within months of a heart attack right after that.

And it just, you know, were herself out taking care of him, right? That is the hardest caregiver is not ruins one life, it ruins their life, the caregivers life. Every, you know, it really steals a lot from people, not just the person suffering from the disease, but the whole family, you know, our own Chris and I's grandkids didn't get to know dad like they should have, you know, he's a great guy, love fishing, doing all that stuff. They missed out on that really, because he was just wasn't there at the end for him, you know, he lost it, I started losing memory at 65. He lived another 13 years, which is a long time to live with that disease. And then, you know, the care definitely got very challenging at the end, for sure. Yeah. Anything that through that process, what I guess, what led you to connect the dots? First before you get into the nutrition dimension of this, but what, first of all, how did you guys determine that you were at risk? I mean, it's Yeah, I get it. You know, they both had it. But do you went through some testing, I think?

Yeah, there's some genetic testing, you can get done, there's an APO four allele, that makes you if you have both copies from both sides, like you can have you can be a four four, or three, four, or two, four, or you don't even have to have a four, you can be a two, three.

So if you are that we are like, I'm a three, four. So if you have genetic, that allele makes you more susceptible to Alzheimer's dementia. If you have both copies, that is even more of a higher risk factor. But you know, that's rather than being kind of terrifying on Oh, my God, that's happening. It's just like, well, that's what it is, what it is, it's knowledge is power. And then you can make adjustments to your lifestyle and diet to then mitigate that risk is your genetics, you know, they're just switches, you know, the epigenetic factors are whether you're going to trigger the genetic cascades of happening. So I ideally, if you can, if you know that you're at risk, you can then be proactive, and be preventative in your actions early on throughout your life to take care of your brain. And that's kind of that's our that's Chris and I's message.

Yeah, you can get that done. That's simple 20, or any of the other tests that are out there. You mail in some spit, and then they can give you a basic reading on on that a Poe for status.

Yeah. Okay, so thanks for sharing that. You find out that you're, you know, you've got this and you've got this propensity, I guess, or potential. What What did you do next?

Well, at that point, we pretty much had the idea, we most likely had it anyway. And so it wasn't surprising, it wasn't shocking. And we were already well down the path. At that point of learning and applying some knowledge around brain health when Joe and I first got into this, there wasn't a lot of information that was available. There wasn't. Yeah, like Dale Bredesen's book wasn't out yet. Dr. Perlmutter's book, the grain brain was really just in its beginning. Wasn't a lot of info other than a plague crossword puzzles and do Sudoku, which we knew wasn't the right answer for protecting your brain. So we were Joe and I already deep diving and it just made us concentrate more on Okay, what does that mean? And so like an APO four, there's some things that you need to do differently. The good thing about being a foe before there's it's not all bad. It's actually a longevity marker. So if you can take care of your brain, a poe fours live longer. Unfortunately, you can also live longer with Alzheimer's disease, but potentially like your great grandfather and like our father who, you know, had diagnosed for 13 years of Alzheimer's disease.

So it's a little double edged sword on a boy for but you probably heard people say, Hey, take fish oil, DHA, you need this for your brain. But if you're a bowie for your brain, your blood brain barrier actually has a block to most fish oil, which is triglyceride and you need specific oil from that comes from krill, which is phospholipid DHA that will actually get into your brain. So you so it's important, like Joe said, to find out what your status is. So you can make the tweaks and do the things that your body specifically needs. All of us are different. And you've got to do the things that fits your genetics and your in your body and how it reacts to stuff. You got to figure that out on your own pretty much. Right.

So did you how did the company's called first person? Right. So give us a give us a little bit of understanding behind that, as we kind of shift into talking a little bit more about the product offerings that you have.

Yeah, there's it's actually touches on a couple different things. The way I like to describe it is, you know, particularly when we look back on our father, you know, he spent his life working, taking care of us boys, being a father, maintain in the house, doing all that stuff. So he was taking care of everybody else and ahead of himself. Right. So and that saying is you can't fill from an empty cup. And so he got to the point of an empty cup and then we had to take care of him. And no one really wants to end like that or be like that, particularly if you've spent a lifetime of taking care of other people. So you got to take care of yourself first so that you can do your job to take care of your family and friends and your surroundings and everything that you've created. So that's the first part of it. The second part of it is ties into our interest in our belief in that psychedelics, particularly psychedelic mushrooms, play a very important role in the future of brain health and one of the most important components that could actually improve your brain over time.

Because there's a theory that in history and evolution that these mushrooms potentially played the part of making us come from more of a, you know, just an ape type thing into a human. So the first person, there is a big brain evolution that happened in our brains expanded over a short amount of time that they can't really explain how that happened. And one theory is they think that possibly they were eating psychedelics and psychedelics are known now to grow new neurons, new brain cells, neuroplasticity, and it expanded the human brain over a course of generations that actually created community, society, and really people the first person may have come out of that environment of these psychedelic mushrooms. So thank you.

That's awesome. And it's a there's a lot in that. And you know, I think it's for anybody in the audience who's, you know, looking to kind of learn more about what Chris was sharing, I think Fantastic Fungi is a great, great film on Netflix, I think is on Netflix, documentary to check out if you haven't watched that already. That's a lot of lot of deep, deeper information around what Chris was talking about just there. Joe, did you have something to add? I was gonna say or Terrence McKenna, look up Terrence McKenna's YouTube stuff. He's amazing talks about this down here. Yeah, absolutely.

Michael Pollans, how to change your mind on Netflix would be another one to learn a little bit more about the power of psychedelics as a as a wellness tool and a medicine.

Yeah, we just, you know, we're still waiting on the results here in Colorado. I'm in Boulder and big, big news, we were voting on some limited legalization regulation approval for this. I don't know if are you guys close to that? You understand what's happening here in the spring. So yeah, I voted. Yeah, I voted for 122. So yeah, close.

It's really close. Yeah, yeah, I still haven't.

You know, I don't like to follow politics, but I'm following this. That's kind of the one ballot measure tracking. Me too. Trying to watch that without hearing anything else. It's kind of tricky. Anyway, so, so how did you get to two mushrooms for for Alzheimer's prevention? And obviously, I'm not asking you to make that claim. That's just me making a comment. But you know, if you're getting into that sort of scenario, you know, you want to try to mitigate your risk. Or, you know, how did what led you to lion's mane and to, you know, functional mushrooms? Sorry, yeah, well, I'm Spain has been shown in studies numerous studies to increase BDNF, which is brain drive nootropic factor, which is a growth hormone is created in your brain that helps new neural outgrowth, the myelination of your current neurons as well. And as we age, we get bad at actually creating that myelin sheath and probably poor diets and everything else. Or myelination is not a strong point as particularly as we age. So increasing that, that growth hormone in the brain in a natural way, normally it's increased through like high intensity interval exercise or during sex, it has also been shown to increase so that new neural that spurring neural outreach and outgrowth and myelination of your neurons is that is kind of the fundamental basis of neuronal health, taking care of the neurons themselves.

So that and not only lion's mane does that quarter sift does some amazing things, as far as you know, survivability, you know, for lack of oxygen and stuff, from stroke, it's things like that, and can have the potential to help people from like concussions or TB eyes from sports injuries, if, let's say you're on on quarter sips during an accident or something. And same thing with psychedelics, that new neural outgrowth potential and that neuroplasticity is exciting around that kind of stuff. You know, I have a personal story of brain injury from a snowboarding accident. So that was another thing that led us down this path and into mushroom because we're looking at diet and lifestyle nutrition, we did it and we're like feeling great, we've lost some weight, we're recharging. And they're like, Okay, now how do we how do we get better? You know, because both of us play football, both had concussions, I almost died in a snowboarding accident and massive traumatic brain injury. So I was really looking to try to repair some of the damage that we may have done through accidents like that in just lifestyle of probably regular drinking as young men in college.

And then after that, for many years before we wisened up and decided to cut that out of our lives, you know, and looking to improve our brains and that led us to stuff like like functional mushrooms, and then eventually to psychedelics.

Yeah, and when you try it, even lion's mane is amazing. So you know, get on a regimen of a really high quality lion's mane extract, you feel your brain feels amazing. And it just can't be denied, particularly if you go for about a week or two, and then you get off of it. And you're like, wow, that stuff really, really works. And everybody that we've turned on to it says the same thing. This is amazing. I've got friends that been on Adderall, they're saying this lion's mane extract you guys created is is as good as my Adderall, right? So it's a very powerful fungi. Yeah, absolutely. I'm a big fan. We my wife and family, we created a mushroom tea brand called Packed with Life that you guys should check out or we can message after this I can get you get you set up with to try it but big believers in mushrooms and functional mushrooms and as well as in the psychedelic benefits that that comma I you know, I've had lots of just experiences with people in my life that have that have really changed their lives completely by, you know, one or two doses of mushrooms of just amazing what that does for depression and you know, the key is just for people to be open to it, you know, and I think a lot of people are not open to it.

About 49% of people here in Colorado. Oh, you know, they were they were brainwashed, actually, you know, they were taught from a young age, all of us were that these things will fry your brain and you'll never come back or you're gonna jump off the roof because you think you can fly. It's like, you know, these are some of the most safe compounds available compared to things that are completely legal and and actually sold to us on a daily these things are so much safer societally give people a profound sense of connectivity to each other and to the planet Earth that it's, you know, it these things will hopefully, well, and I think they get happening, you know, that that hysteria gets driven by the, you know, you know, the Grateful Dead kind of image, right of what mushrooms means and it's not you know, no offense against Grateful Dead, you know, I go see them when they're here in Boulder. But it's, it's, it's part of that, that's that image that doesn't help matters, right. And when those of us who have experimented with mushrooms, you know, functional mushrooms and psychedelic mushrooms, we understand that it's not you're not talking about a recreational experience, right?

It's more like a spiritual experience. It really isn't, you know, something that I typically enjoy to be around a lot of people when when doing even.

Yeah, yeah, if you do a really high dose of mushrooms. That's not something you're ready to just go do again right away. Take you a long time to recover from that. And it's not now. Mushrooms are great recreationally as well at a certain level, you know, particularly if you, you know, just you apply it right but at a you know, at a spiritual or heroic dose. You know, it's like it I don't want to do it again for for years after that if you know, for a while that was unbelievable, but I'm not ready to go do that again right away. But the other thing we you know, another point that I just got to throw out there is that, you know, as we're moving towards pushing towards legalization or decrim, which is kind of what the Colorado bill is kind of a combination of legal at a therapeutic and decrim for possession and to share, which I like that I like that as a stepping stone. And then so there gets to be a little bit of PR verbiage around it that's like, hey, this is for therapeutic it's controlled as for PTSD and anxiety and depression.

And but at the same time, it is for general wellness. And and recreation can be a part of that recreation is not a bad word. We shouldn't be declaring that to be a bad word is an important part of being human and break the word down to recreate that those aren't bad things. And that enables you to refresh yourself, have some fun. There's nothing wrong with having some having some fun. And what do we turn to to have some fun right now for the most part of society? Alcohol, the most dangerous drug, the worst thing you can possibly do for your brain fully legal and that's what we recreate on. Right. So mushrooms are potentially or other psychedelics are a potential recreation alternative to that that doesn't involve, you know, you can do it in a few hours, be done with it, be totally back to normal, drive a car normally, wake up the next day feeling great. There's so many bad things that are associated with our normal drugs like alcohol that psychedelics have a potential in the future and they will get there. It is coming. And recreation is an important part of being a human.

And we shouldn't dismiss that.

Well said. I like that. You know, laughter is the best medicine. That's right.

Go ahead, Joe. And when in that market, you know, we touched on, you know, that as it'll come in, it's the whole sharing and that's, I love that. But if they're not allowing proper manufacturing processes and standardization to be done, it's just kind of a shooting match. Even if you're going for a microdose as to the potency of what you're taking because mushrooms can vary in potency, kind of 10 X from mushroom to mushroom on the same substrate block that you're growing it on. So it really depends. Even the cap and stem can have variances of three or four times. So you know, what I don't like about that is there's like, Oh yeah, you can have it and share it.

It's like, great.

I love that natural podcast and it's that's safe to do. I get it. But if you really want to dial in the science behind it, they, it needs to be extracted, needs to be measured, needs to be dosed, you know, especially in the therapeutic settings. I'm from Believer that it should be done that in the microdosing setting. So you know exactly how much your microdose is and you can vary that dose. You can have a microdose, you can have a mini dose, so you can have a museum dose if you really want to kind of sit and enjoy the view for a while, you know, and that ranges from say 200 milligrams up to a gram, gram and a half, you know, full psychedelic dose being around three grams. Yeah. Thank you for sharing that. Where do you guys, you've mentioned a couple of times extracting, getting into the kind of the science behind your products, where are you sourcing your mushrooms? And again, just to recalibrate back to the, for the audience, I mean, it can get confusing. The first person is selling fully legal functional mushrooms. This is not a psychedelic, you know, scam where you're going to get arrested by ordering these products.

This is, these are functional mushrooms, lion's mane, reishi, cordyceps, that kind of thing. But so from, you know, transitioning back into that conversation, where are you guys sourcing your products? Because I know that's a tricky thing.

Yeah, we grow our own actually. So we really couldn't find what we wanted as far as a North American organic, fully extracted, no grain or fillers, mushroom product available on the market. So we created it. Basically we've got a farm in the Pacific Northwest. Where right now we're cranking out some lion's mane and we're following that up with cordyceps and reishi and we developed our own extraction technique that fully, it's a multi-step extraction technique that fully releases the compounds, the medicinal compounds from the cell walls of the mushrooms. So make it bioavailable for us as humans. A lot of what you get on the market out there is, first of all, most of it is mycelianated grain. There's no fruiting bodies in it at all. And there's stuff like in lion's mane, there's medicinal compounds that are only found in a fruiting body. So you got to be real careful about what you're buying, what you're getting from a mushroom. Because if I take a big scoop of mycelianated grain, lion's mane powder, and I put that into my coffee and drink it, and then I put our extract into the coffee, there's just no comparison at all as far as what it's doing.

It's apples and oranges. They're not the same thing.

Yeah. Yeah. Our beta-glucan content is standardized to above 25%. We're working out doing the haricinone and RNA testing on it as well. There's no commercial tests for those compounds. And so just to kind of work it out through a partnership with our whenever scientific advisors in their laboratory down in Florida. Yeah. I was going to ask you about the beta-glucan content. That's something that's emerging. People are starting to be more aware of that, starting to ask more questions. You want to explain a little bit to our audience what that is?

It's part of it. It's only part of it. Right? So the problem is that if you get mycelianated rice or grain, you're getting beta-glucans from the grain as well. So beta-glucan is not the end all, be all of the mushroom. There's a lot more to it. It's just what they can test right now, essentially. But on that point, if you have a product that is 100% pure fruiting body as our extract is then the beta-glucan content you know is 100% pure beta-glucans from the mushroom themselves. There's no excipients used in our process to powderize it as well. Literally we do a hot water extraction with ultrasonication and it's spray dried at a controlled temperature. So we don't boil off the actives that we want. So it's like a slow process, expensive process, but it makes a very, very nice mushroom extract powder. It's very soluble in water. You can take it with like a teaspoon of it and throw it in a cup of coffee, stir it around and it's in suspension. It's really, really nice and it tastes good.

It's a good extract. Awesome. Well, thank you very much for sharing that. I'm going to have to try this out as well. So you guys have formulated like three different product sets, right? You've got the focus, mood and sleep formulations. Is that correct?

That's right. That's correct. That's our first things that we brought to market. We're a cognitive performance and brain health company for now and then in the long term. So we're looking at accomplishing both goals. And these first ones were created with microdosing in mind. So they were actually when we were conceiving them, they were essentially stacks to go with a microdosing protocol. And what we've done is like on the focus and motivation to Sunbeam product, we've the target to do our best to target dopamine, the dopamine system. And then you could complement that with a microdosing protocol, which targets the serotonin system. So if you combine your serotonin and your dopamine for me is a really good combination for getting a lot of stuff done in the day. So that's what I would grab in the morning. The Sunbeam, because I've got a big day, today's a big day. I started about seven and my last meeting's about seven o'clock tonight, including a podcast and an Instagram live. So I'll probably hit the Sunbeam two or three times today to keep everything rocking and rolling. The golden hour was really for a mood for a relaxed focus, something that you could, you know, just take a little bit of the edge off of something that you could go into a meditation practice with and help you get into the zone.

Something that you could grab when the day goes off the rail just to help bring you back to center. And then after we created them, we figured out from feedback of other people, when you combine them, it's an amazing combination. And now we call that the golden sun, the Sunbeam and the golden hour together. And it's a good little, almost feels like your microdosing. It's a happy, relaxed alert. Gets your feet tapping, makes you feel good. And that's something we didn't even expect. The moonlight was formulated for a sleep formula with brain health in mind. So a lot of sleep formulas are to make you go to sleep. That's not what this is. This is to keep you in deep cycle sleep. So many times, particularly as I was aging, I would wake up out of sleep about three in the morning and then the brain starts working. And then you can't go back to sleep. And you're like, how do I go back to sleep? And I'm robbing myself of the deep cycle sleep where your brain actually clears the waste out and enables you to start fresh the next day. So we formulated this with that in mind.

It works amazing. Joe has an Oura ring. He's got good data behind that. Go ahead, Joe. Yeah, and I'm not the only one.

A lot of people, friends and people that wear Oura ring shared their data with me. Yeah, I'm not a big sleeper. Probably like I wish I slept more. I just never have from birth. I'm just like an early bird. So I probably sleep on average six hours a night. And then I was only getting between like 30, sometimes 40, 45 minutes of deep cycle sleep, which I didn't feel was enough. I mean, I always wake up pretty good to go, but a little groggy sometimes. And then once I started taking moonlight, my deep cycle went from that 30 to 40 minutes to an hour, hour 20 hour 15 on average. So it's like doubling my deep cycle sleep. I'm not getting overall I sleep the same period of time, but I'm down my ring tracks where my heart rate variability and stuff goes in my breath. And it's like, it's awesome. Like I wake up and I wake up when I know I've got an hour 20 and because I wake up and I'm like, let's go. Yeah, I think you got Gabba Gabba in that product, right? Yeah. So it will they everything in the formulations are to optimize your levels of those neurotransmitters.

We're not artificially stimulating by dumping a bunch of like hormones or anything in there. So everything that is like is Gabba genic in moonlight. So this is to support Cabot production in your brain where it's like alcohol inhibits Gabba production. So moonlight would probably be a good thing to take even if you've had a couple of glasses of wine with dinner, just to maybe counteract some of that inhibition, the ability to produce Gabba that you've done by consuming alcohol. And then the other two is support dopamine oxytocin. So they are supporting your body's levels ability to make it like mucona purines in the sunbeam is a form of L dopa, which is the precursor to dopamine. So your body will then manufacture the correct amount of dopamine that you're meant to have in your brain. So a lot of people if you don't have the precursors there, your diet is deficient and you're not making the right amount of dopamine you lack motivation. And that's what this formulation is kind of targeted to help. Got it. So how much how do you measure the amount of mushrooms that you have in each capsule like because you guys are extracting it, right?

So you're condensing it. So you can't really say how many milligrams it doesn't know it's measured. Yeah, yeah, yeah. The formula area is completely measured in dose before being microbe. How do you how do you share that? Because I was kind of just trying to do some research myself just to try to understand what was in the product. I noticed that wasn't readily available. Yeah, why? You know, it's difficult to measure. dietary blend, right? So everything we do, and we, you know, as we're formulation, we also, we had a couple of parameters, one, two capsule dose size, no more than that. And two, everything had to be at the efficacious dose with studies to back it up. So that limits us on how many total different individual ingredients we could put in there. So it made it quite complex to get it right. But everything is that an efficacious dose to fit into those two capsules. There's some nootropics out on the market that are awesome, but you got to take eight of them at a time, right? And you're just like that. That's a burden, particularly when you you know, there's a lot of other things that you need that really come in capsule form that you need to do.

So we are already taking enough pills. Part of our goal is to find different ways to incorporate this stuff into our diet outside of the capsule world so that we can not be having to have a big cup. This is my little cup right here. And I fill this thing full almost every day, full of different supplements to take. And I'd love to knock that down a little bit. Yeah, me too. So what other product plans do you guys have that you can share?

What's next?

Well, we're really proud of our lion's mane extract that we've created. So we've got some things coming out for that, because we believe in the power of lion's mane at an even greater than an efficacious dose. So like, you know, even, you know, whatever, a small amount, but, you know, we regularly add it to our coffee, too, and really get a good charge of it. And I really believe we're doing our brain a lot of good. So products centered around being able to add that to your to your daily routines, whether it's coffee or whatever stuff that we're working on. We're looking at different ways of how brain health ties into what Joe and I consider the seven pillars of brain health and what we can touch on those different seven pillars of brain health and how we can do it. That could be everything from, as we touched on earlier, recreation and how we could potentially be an alternative to have something rather than having some drinks, right? We really believe those couple drinks a night to take the edge off really was detrimental to dad's health and potentially was a big cause for his Alzheimer's and dementia.

And we would like to solve for that as a society. Drinking is ingrained into us. It's what we do. It's a signal for, hey, we're having fun now. Hey, we're no longer at work. We're at play now. And it's something that is hard to replace. It's hard to replace if you're a cannabis person with a joint, really, because there's an act of sharing a drink and how we personalize your drink and what are you drinking and can I get you a drink and hey, try this and let's mix this. That's just fun. And how can we do that in a less harmful way to our health and to our brain working in that kind of world?

Awesome. Anything you would add, Joe? No, no Chris covered there. Great deal. I really appreciate you guys' time today. What I'd love to do is just know what did I not ask you that you would like to share with the audience about what you're doing? Because it's really awesome that you created this product line and you're trying to help people fit these nutrients into their diet, right? And into their day and get other benefits out of them. So anything else that you'd like to share that I didn't ask about?

Well, just that, you know, look forward, we're working behind the scenes right now. We've been working hard to build the company and get it to launch state and get products out on the market. But at the same time, a big part of our mission is the educational component of it, right? And so Joe and I are working diligently, not just to be on podcasts such as yours to spread the message, but to develop a game plan and kind of a how-to guide of what do I need to do to take care of my brain? Because that's the number one question we get from people is, tell me what to do. Just tell me what to do. I don't want to end up like that. And the steps are, you know, they're simple, but not necessarily easy. And so there's a series of suggestions and tips that will be coming out if you just subscribe to our email chain, you'll see the seven pillars of brain health start to be unveiled in 2023 on how you can live a brain healthy lifestyle.

Awesome. Joe? Yeah, I just like to add, you know, to all your listeners out there, just it's never too, you know, too late or too early to start taking care of your brain. So just be cognizant and conscious of what you're doing to yourself on the daily and try to take care of yourself because, you know, it's all good being fit and healthy, but it's no good if your brain's not working, you know, so there's multiple aspects to this. It's not just one, there's no magic pill. It's not just one thing you can do. You need to do multi-modal approach to your life and to brain health. All right, guys. Well, thank you very much to Chris and Joe Clausen. You guys stick around. I'd like to chat with you a little bit more after we stop. But Chris and Joe Clausen from First Person Functional Mushrooms. Thanks a lot, guys.

Thanks.. Hey, guys. As always, this episode is brought to you by Packed with Live Tea. You know, I always talk about how much I love iced tea, and Packed with Life tastes fantastic, and I don't add any sweetener or anything like that. Just great tasting iced tea packed with organic adaptogens, including the four key mushrooms, lion's mane, chaga, cordyceps, and reishi. Of course, it tastes great as hot tea as well, if that's your thing. And some people like to add a little bit of honey. But either way, no matter how you like your tea, you're going to love this tea, and it will boost your immune system, brain, lungs, and gut. That's why it's Packed with Life. So get yours today at Have a great day. Thanks for listening to Ashley on Nothing But the Truth for a Better You and Me.

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